The campaign is aimed at society as a whole and has a positive approach, showing the short-term benefits, such as a reduction in heart rate and blood pressure, and the long-term benefits, such as a marked decrease in the risk of lung cancer. It also highlights something that may excite a large part of the public: that it is never too late to quit smoking!
Conceived and carried out by the clinical staff of the Oncoclínicas Group, the anti-smoking campaign also aims to encourage clinical research in the country, which can help expand access to care and treatment. Thus, it is possible to think of a reality with a majority of early diagnoses of lung cancer, satisfactory notification of the disease and an increasingly healthy country.
Those who want to quit smoking or help someone close to them to quit can also seek information at PICTO – Intensive Program for Smoking Cessation at Oncoclínicas Group.