Cancer prevention

Pink October

Pink October is the breast cancer awareness month campaign, with actions to inform about the prevention, diagnosis and treatment of the disease, which affects about 60,000 women annually in Brazil.
Pink October

Pink October

Breast cancer, despite being treatable and with high chances of cure, is still the one that kills most women in the world. In Brazil, after non-melanoma skin cancer, it is the most common among women. More than 66,000 new cases are expected per year for the 2020-2022 period, with an estimated risk of 61.61 cases per 100,000 women.

This scenario requires continuous efforts to make the female public aware of the need for regular visits to the gynecologist and screening tests. To contribute to the theme and encourage early diagnosis of the disease, the Oncoclínicas Group actively participates in the Pink October, a campaign to prevent breast cancer.

Every year, through the Oncoclinicas Institute, we develop a series of actions to raise awareness of the importance of carrying out periodic preventive exams, such as annual mammography from the age of 40, as well as changes in life habits to help fight breast cancer.

Active campaigns on social networks are developed to alert cancer patients and the general population about how delays in adequate medical care can compromise, even irreversibly, success in the fight against cancer.

Recent campaigns

Learn more about the Pink October campaigns carried out by the Oncoclínicas Group over the years.

Health care actions need to be performed from October to October

Count on the Oncoclínicas group to take care of you throughout the year.

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Pink October 2022

#PinkChain

This campaign was created for people to send messages of affection to other women, reminding them of the importance of mammography.

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Pink October 2021

What have you not accomplished in life that you would love to do?

With banners indicating dates, the campaign provided tips on how to prevent breast cancer and the importance of performing a mammogram after age 40.

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Pink October 2020

Be the best person for you

With the participation of the Brazilian model and actress Luiza Brunet, the campaign aimed to raise awareness about the importance of self-care and performing a mammogram.

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Pink October 2019

Your awareness is a key factor in the battle against breast cancer

With traffic signs as an alert, the campaign focused on attitudes that can prevent breast cancer, such as engagement in physical activity.

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Pink October 2018
Everything about breast cancer

Everything about breast cancer

Breast cancer is the most lethal type of cancer among women, but the chances of cure increase with early diagnosis. Learn about the ways to prevent, track and treat this tumor.
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