Skin cancer is the most common type of cancer in Brazil, with about 185 thousand new cases a year, or 30% of the malignant tumors in the country, according to the National Cancer Institute (INCA). When discovered early on, it has more than 90% chances of cure. Non-melanoma skin cancer, the most common type of this disease, has a low lethality, but its numbers are very high. Rarer and more lethal, melanoma is very aggressive and difficult to treat if not diagnosed early on. Excessive exposure of the skin to the sun is the main cause of the neoplasm.
Although there are advances in science and medicine that guarantee treatments, quality of life, and well-being to patients with skin cancer, the best ways to fight the disease are prevention and active surveillance to identify possible warning signs.
Aware of this reality, throughout summer Oncoclínicas Group dedicates itself to spreading information about skin cancer, its causes, and how to prevent it. Every year, through the Oncoclínicas Institute, actions and campaigns are promoted in the social networks to make the population aware of the risks of the disease.
During Orange Summer, the main objective is to draw people’s attention to the factors that prevent the onset of the disease, such as avoiding sunbathing at certain times of the day and using sunscreen, and to the need to create the habit of observing one’s own skin and, if spots or signs appear, to see a dermatologist.