Pink October
Breast cancer, despite being treatable and with high chances of cure, is still the one that kills most women in the world. In Brazil, after non-melanoma skin cancer, it is the most common among women. More than 66,000 new cases are expected per year for the 2020-2022 period, with an estimated risk of 61.61 cases per 100,000 women.
This scenario requires continuous efforts to make the female public aware of the need for regular visits to the gynecologist and screening tests. To contribute to the theme and encourage early diagnosis of the disease, the Oncoclínicas Group actively participates in the Pink October, a campaign to prevent breast cancer.
Every year, through the Oncoclinicas Institute, we develop a series of actions to raise awareness of the importance of carrying out periodic preventive exams, such as annual mammography from the age of 40, as well as changes in life habits to help fight breast cancer.
Active campaigns on social networks are developed to alert cancer patients and the general population about how delays in adequate medical care can compromise, even irreversibly, success in the fight against cancer.
